Digital Shelf Space

No search journey is linear - think of your own online behaviour. From searching on Instagram to Pinterest boards, Reddit threads, YouTube videos, blogs, product pages and more, consumers criss-cross mediums on their way to making a purchase decision.

I've specialized in understanding these digital journeys, working with a team to assess available real estate for key search terms and create content targeted to win those spaces. The result? The right message, in the right place, at the right time in the customer journey.

One content series I'm particularly proud of working on is focused on managing rising household expenses in Canada. Although I'm not the author of the blogs, I work closely with my team to strategize and deliver content that engages our audience AND ranks well.

Interested? Head over to the blog: https://www.fairstone.ca/en/learn/budgeting-and-saving